Beauty

5 Purple Shampoos to Brighten Your Blonde Hair

The best purple shampoo for blondes is a hot topic. Lightened hair has always been popular, but keeping it blonde and free of any brassy tones can be extremely difficult. Here’s why purple shampoos work and a list of the best purple shampoo for blondes!

best purple shampoo for blondes

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Why does blonde hair turn brassy?

When you lighten your hair with bleach, it increases the porosity of your hair strands. Generally the lighter it is, the more porous.

Porous hair is also absorbent hair. When your hair is highly porous, it will absorb molecules from all types of things. From minerals in your water at home, to chemical pollutants in the hair, and even the products that you use. In addition, the UV rays from the sun and oxygen together will oxidize your color. Oxidation leads to more brassiness.

Your freshly colored locks are also typically finished with toners. Over time those toners will fade and the warmer tones will start showing through.

So basically, everything in the environment is working against you, but there are some steps you can take in between salon visits to keep your blonde (or silver) hair looking light and fresh!

How does purple shampoo help?

Because it’s purple!

It really is that simple.

The basic color theory is that colors directly opposite on the color wheel will cancel each other out. Brassiness shows up as an orange color which is directly across from purple on the color wheel.

What purple shampoo does is deposits small amounts of purple pigments on your hair (which is absorbed by the strand because of its porosity) and the pigments work to mask the orange-y colors.

How often should I use purple shampoo?

Purple shampoo can actually be pretty drying for your hair. It is not a replacement for regular shampoo, and it’s recommended that you use purple shampoo after a regular wash once per week.

I also recommend that you heavily condition afterwards to help keep your hair from drying too much.

Another option to keeping it from getting too dry is to use a purple conditioner. I personally don’t use purple conditioners because I always end up with purple tinged hair. But if that’s what you’re going form than it might be a great option for you!

5 of the highest rated purple shampoos!

Fanola No Yellow Shampoo

This is the purple shampoo that I personally use. It has been what has worked best for me and my light blonde balayage! I have tried quite a few and this one gives me the perfect mix of cool and warm tones while keeping my blonde light and bright! In my opinion, this is the best purple shampoo for blondes. It’s also rated 4.1 stars on Amazon and has over 5,000 reviews, so there are plenty of personal testimonies to read through!

Another plus is that this 11.8 ounce bottle is less than $15! With only one use per week, this is a great price point and the bottle will last you for months! Check it out and all of the reviews here.

Joico Color Balance Shampoo

joico purple shampoo reviews

Joico is a well known hair care brand for a huge variety of products. If you’ve ever had your hair professionally dyed a “fashion color” this brand is likely what they used.

Being big in the fashion color industry means they definitely know what they’re doing.

Before I switched to the Fanola No Yellow, I used Joico Color Balance religiously. It works well and at around $20 for a two pack pf 10 ounce bottles, it’s definitely a frugal option! It is rated at 3.9 stars on Amazon with over 1,000 reviews. Check it out here!

TIGI Bed Head Dumb Blonde Duo

bed head purple shampoo reviews

This purple shampoo and conditioner duo by Bed Head made number 3 on my list for a few reasons! Number 1 being that it’s widely available. You can find this just about anywhere including Walmart an Target.

It’s also a fantastic budget option offering huge 25.36 ounces bottles of both the shampoo and conditioner for only $19. The last and most important reason is because the two piece system also comes with a conditioner!

Back at the beginning of this post, I mentioned how important conditioning is since purple shampoo can be so drying. This set is the perfect solution to that! Not only does it come with a conditioner, but the conditioner works as a mild toner two! So you’re kind of getting a double whammy for the price of one! Check it out here!

BlondeMoment Purple Shampoo

blondemoment purple shampoo reviews

If you’re looking for an all natural and paraben free purple shampoo, this is a great option! It made number 4 on my list because although it works well and has great ingredients, it is a little heavier on the wallet than most.

This shampoo is formulated with natural color balancing extracts and mica, plus is 100% cruelty free and not tested on animals. It’s paraben free, alcohol free, and contains a UV protectant. It carries a price tag of $18 for an 8.5 ounce bottle, but for all of the amazing benefits, it’s really worth it if it fits in your budget! Check it out here!

L’Oreal EverPure Brass Toning Purple Shampoo

loreal everpure purple shampoo reviews

L’Oreals EverPure comes in as our most budget friendly and best drugstore purple shampoo. Even with it’s ultra budget friendly price tag of only $6.99 for a 6.8 ounce bottle, it still carries a full 4 start rating on Amazon!

Unlike other purple shampoos, this one is actually meant to replace your normal hair cleansing routine 2-3 times per week. It’s not as harsh as many of the others which comes with it’s own set of benefits, but that also means it doesn’t work quite as efficiently.

If you’re okay with using this multiple times per week, it is the perfect option to reduce the damage to your strands. You can read tons of loreal everpure purple shampoo reviews on Amazon here and try it out for yourself!


Thanks for reading my top 5 list of the best purple shampoos for blonde hair! Drop a comment and let me know which one works best for you.

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